From Your Logo to Fully Custom Apparel

The design work starts with your material. The more complete that first handoff is, the faster the first concepts arrive and the closer they land.

• Logo files. Vector with outlined fonts is best. High-resolution raster files can work depending on how the mark will be used.
• Brand colors. Pantone or HEX values, including secondary and neutral colors, not just the primary.
• Brand guidelines. If your organization has them, send them — they answer questions before we have to ask.
• Inspiration. Two or three references you like, plus anything you specifically want to avoid.
• Intended use. Uniforms, an event, gifting, or a combination.
• Event or in-hand date. So the schedule can be built backward from it.
• Quantity and size needs. Target count and a rough breakdown across men's and women's sizes.

If you already have production-ready artwork on the official Butcher Golf template, it may qualify for a $150 project credit after it passes production review. Some new custom projects require a $250 Design Start Deposit before original concepts are developed; it is credited in full toward a qualifying order of 25 or more pieces.

Boldness is not a quality level — it is a fit decision. The right answer depends on where the apparel will be worn and who will see it.

• Subtle. Tight pattern scale, close tonal range, small logo. Reads as texture at a distance. Right for offices, executive teams, and client meetings.
• Medium. Visible pattern with clear brand color, balanced against solid panels. The most common choice for everyday team apparel.
• Bold. Larger motifs, higher contrast, more coverage. Built for tournaments, trade show booths, and anywhere a group should be recognizable across a venue.

Groups often order the same brand pattern at two intensities: a subtle version for daily wear and a bolder version for events.

Print and panel treatments

Once the pattern approach is set, we decide where it lives. All-over prints commit the whole garment. Targeted treatments assign the pattern to specific areas and keep the rest solid. Options include collar treatments, sleeve panels, body panels, cuffs, plackets, ombre transitions, and a core body block with solid accents. The how the dye-sublimation process works guide explains why these are set before printing rather than after.

After approval, garments are printed, cut, sewn, reviewed, and shipped — approximately three weeks in most cases, with standard delivery to one U.S. address included in published pricing. Expedited delivery, international delivery, split shipments, individual residential fulfillment, and specialty packaging may carry an additional charge, discussed and approved before it is incurred.

Approved designs stay on file. Reorders are generally straightforward, subject to current factory pricing, product availability, minimum quantities, and scheduling — which matters when you hire mid-year, add a location, or run the same event again.

Pre-project checklist

• Vector logo with outlined fonts collected
• Pantone or HEX brand colors confirmed
• Intended use agreed internally
• Target quantity of at least 25 pieces per design
• Rough men's and women's size breakdown
• In-hand date identified, with review time built in
• Decision-makers and approvers identified up front
• Two or three inspiration references gathered

Ready to see concepts? Review custom corporate apparel design, custom dye-sublimated polos, and custom quarter-zip design, then check current Butcher Golf pricing.